A comprehensive guide to media monitoring + TOOLS Media monitoring is a process of collecting publicly available pieces of information mentioning a particular topic. Back in the day, media monitoring was literally a cut-and-paste job. People had to manually search for articles containing specific topics, and cut and paste them into a dedicated clipbook. Fast-forward […]
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Every Marketer dreams about robust brand recognition. But how to measure it? How to track the progress of your brand awareness campaigns? This guide will show you 9 key brand awareness metrics and how to measure them. Tracking brand awareness metrics could be easy, provided you know what to measure and have the right tools!
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While social media analytics is a crucial part of every social media strategy, there are some metrics you can initially miss. Hopefully, with the right knowledge and tools, we’ll get to the bottom of the most important social media insights that can be turned into actions that eventually lead to more sales and brand recognition.
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1-Analisa Analisa.io is a social media analytics tool focusing primarily on Instagram, TikTok, and Twitter. The tool audit and analyze public social media accounts. Analisa will help you detect many useful social media metrics, such as average engagement, total video views, hashtags most used, and posting activity. The tool is particularly useful for influencer marketing
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Tracking your efforts on social media platforms is key to understanding the effectiveness of your campaigns. Knowing which social media metrics to focus on can help you better measure success. Social media provides incredible opportunities to reach potential customers and boost brand engagement. It’s important to ensure you take full advantage of all social media
What is Brand Monitoring? Brand monitoring, also known as brand tracking or reputation monitoring, involves observing and analyzing online conversations, mentions, reviews, and comments related to your brand or company. The goal is to gain insights into how your brand is perceived, identify potential issues, and capitalize on positive sentiment. Why is Brand Monitoring Important?
Social media analysis is a crucial component of modern digital marketing and brand management. It involves examining data and insights from various social media platforms to better understand your audience, track performance, and make informed decisions. In this complete guide, we’ll walk you through the key aspects of social media analysis. Set Clear Objectives: Before
Engaging Generation Z in digital marketing campaigns requires a nuanced approach, as this generation, born roughly between 1997 and 2012, has unique characteristics and preferences. To effectively connect with Gen Z, consider these strategies: 1-Authenticity is Key: Gen Z values authenticity and transparency. They can spot inauthentic marketing from a mile away. Use real stories,
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A successful omnichannel marketing campaign in 2023 requires a strategic approach that seamlessly integrates various channels to create a unified and personalized customer experience. Here are the key elements of a successful omnichannel marketing campaign: 1-Customer-Centric Approach: Start with a deep understanding of your target audience. Collect and analyze customer data to create detailed customer
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Data-driven insights are playing a pivotal role in shaping personalized marketing approaches in today’s digital landscape. With the abundance of data available from various sources, including websites, social media, e-commerce platforms, and customer interactions, businesses are leveraging data analytics and technology to create highly tailored and relevant marketing strategies. Here’s how data-driven insights are influencing
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