A comprehensive guide to media monitoring + TOOLS Media monitoring is a process of collecting publicly available pieces of information mentioning a particular topic. Back in the day, media monitoring was literally a cut-and-paste job. People had to manually search for articles containing specific topics, and cut and paste them into a dedicated clipbook. Fast-forward […]
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Social media analysis is a crucial component of modern digital marketing and brand management. It involves examining data and insights from various social media platforms to better understand your audience, track performance, and make informed decisions. In this complete guide, we’ll walk you through the key aspects of social media analysis. Set Clear Objectives: Before
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