Author name: Saksham Verma

Web Development and Its Impact on Digital Marketing in 2023

With the continuous advancements in technology, the field of digital marketing has been rapidly evolving over the years. One crucial aspect of digital marketing is web development, which plays a significant role in creating an effective online presence for businesses. Web development involves designing, creating, and maintaining websites. It encompasses various aspects such as user […]

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The Latest Digital Advertising Techniques for Improved ROI

Digital advertising has become an essential aspect of marketing strategies for businesses across various industries. With the rapid advancements in technology, there is a continuous evolution in digital advertising techniques that can help maximize return on investment (ROI). In this article, we will explore the latest digital advertising techniques that can significantly improve your ROI.

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How To Find Backlinks: A Comprehensive Guide

Finding backlinks is a crucial aspect of SEO (Search Engine Optimization) and link building. Backlinks, or inbound links, are links from external websites to your site, and they play a significant role in improving your website’s search engine rankings and online visibility. Here’s a comprehensive guide on how to find backlinks: 1. Google Search Operators:

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How Media Monitoring Can Enhance Link Building Efforts

Media monitoring can significantly enhance your link building efforts by helping you identify relevant opportunities, track brand mentions, and measure the impact of your campaigns. Here’s how media monitoring can contribute to and enhance your link building strategy: Identify Relevant Link Opportunities: Media monitoring tools can help you find relevant news articles, blog posts, and

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Online Press Monitoring for Beginners: Tips, Tools, and More

If you are struggling with keeping up with all the news commenting on your brand or product, this article is for you. Here’s everything you need to know about media monitoring for press mentions. Press monitoring, also known as media monitoring or news monitoring, refers to the practice of systematically tracking and analyzing media coverage

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The Impact of SEO and ASO in The Google Play Store

Crafting an impeccable Go-To-Market (GTM) strategy is essential for launching a product or service successfully, gaining market share, and achieving business growth. Here are the steps to create a comprehensive GTM strategy: 1. Define Your Target Audience: Identify your ideal customers by demographics, psychographics, and pain points. Understand their needs, preferences, and buying behavior. 2.

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How to Use Screaming Frog SEO Spider for Website Audits

Using Screaming Frog SEO Spider for website audits is an effective way to identify on-page SEO issues, improve website performance, and enhance your search engine rankings. Follow these steps to get started: 1. Download and Install Screaming Frog SEO Spider: Visit the Screaming Frog website and download the SEO Spider tool (both free and paid

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Maximize Your Brand Reach: Strategies and Metrics for Success

In today’s fiercely competitive market, maximizing your brand reach is crucial to stand out and thrive. This blog post delves into the strategies, metrics, and tools essential for maximizing your brand reach, helping you effectively connect with your target audience and grow your customer base. Short Summary Understanding and measuring brand reach is essential for

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How to Spy on Competitor’s Keywords, Ads, Backlinks, and More

Curious what organic keywords your competitors rank for? How many backlinks do they have? What is the sentiment around their brand? You can easily check it. Actually, you can check much more information about them. So, let’s spy on competitors! Before diving into analysis, it’s crucial to identify your main competitors. These businesses target the

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